Lover beauty first involved in clothing sale in 2007, mainly focused on lingerie sale. At first, it was
just a small online platform that sold lingerie and costumes. After several year’s developments, it had
begun to take shape to be a formal online lingerie sale website. These years, with the development of E-
commerce, Lover beauty also began its international sale and gradually developed into a large and famous
lingerie wholesaler and manufacturer among customers in many countries. Today Lover beauty is a very
famous wholesaler that owns many factories and have employees over 300, which make it possible to carry
out large international sale.